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Markenimage
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1
Society for Consumer Psychology.
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Taylor and Francis.
1
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1
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Journal of business research : JBR
192
The journal of brand management : an international journal
164
The journal of product & brand management
155
Journal of retailing and consumer services
92
Psychology & marketing
44
European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
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Journal of strategic marketing
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The journal of consumer marketing
29
Journal of marketing communications
28
Marketing letters : a journal of research in marketing
27
International journal of consumer studies
25
Journal of international consumer marketing
25
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25
European journal of marketing
24
International journal of hospitality management
24
International marketing review
21
Journal of global marketing
20
Cogent business & management
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Journal of marketing
19
Journal of the Academy of Marketing Science
19
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
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The IUP journal of brand management : IJBRM
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Qualitative market research : an international journal
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ECONIS (ZBW)
3,357
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
3,361
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date (newest first)
date (oldest first)
1
Assessing the notion of
art
as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian
;
Lehman, Kim
;
Wickham, Mark
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
Saved in:
2
Does the
artist
's name influence the perceived value of an
art
work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
Saved in:
3
An
artist
’s perceived value : development of a measurement scale
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10011739405
Saved in:
4
Art
as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
5
Sergio Rossi and its Magic Kingdom : artistic interventions,
brand
identity renewal, and stakeholder awareness
Paolino, Chiara
;
Antal, Ariane Berthoin
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 33-61)
.
2020
Persistent link: https://www.econbiz.de/10012240670
Saved in:
6
The
art
of branding : lessons from visual artists
Rodner, Victoria L.
;
Kerrigan, Finola
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10010431477
Saved in:
7
Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
8
Factors affecting visual artists' levels of commitment to artwork distributors
Kottász, Rita
;
Bennett, Roger
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009763650
Saved in:
9
Experiential
art
infusion effect on a service's
brand
: the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
Saved in:
10
Understanding the value of street
art
for artists, consumers, and brands
Cárdenas, Diana
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10013358820
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