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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically
Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30
The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...
Persistent link: https://www.econbiz.de/10011485423
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Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.; Block, Martin P. - In: The journal of consumer marketing 31 (2014) 3, pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.; Akrout, Houcine; Mrad, Mona - In: Psychology & marketing 40 (2023) 10, pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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Understanding the role of brand attachment in the automotive luxury brand segment
Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27
loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …
Persistent link: https://www.econbiz.de/10014580796
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Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury …“In his new book, Eugene Chan finally unlocks the full potential of consumer psychology for marketing practice. Jargon … modern consumers.”– François Carrillat, Professor of Marketing Department, Griffith Business School, Griffith University …
Persistent link: https://www.econbiz.de/10014478777