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The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh; Rawat, Jyoti - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh; Ghuman, Mandeep Kaur - In: The journal of brand management : an international journal 21 (2014) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh; Parmar, Yadvinder; Kaur Ghuman, … - In: Global business review 24 (2023) 6, pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
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Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep; Parmar, Yadvinder; Mann, Bikram … - In: Global business review 22 (2021) 3, pp. 797-820
Persistent link: https://www.econbiz.de/10012591520