Narrow search
Showing 1 - 5 of 5
Cover Image
The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Mukherjee, Amaradri; Smith, Ronn J.; Turri, Anna M. - In: Journal of business research : JBR 92 (2018), pp. 290-299
Persistent link: https://www.econbiz.de/10011925471
Cover Image
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Cover Image
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Cover Image
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.; Taute, Harry A.; Lee, Byung-Kwan - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Cover Image
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.; Sierra, Jeremy J.; Carter, Larry L.; … - In: The journal of product & brand management 26 (2017) 3, pp. 239-250
Persistent link: https://www.econbiz.de/10011744448