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Markenimage
Consumer behaviour
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Sierra, Jeremy J.
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Taute, Harry A.
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The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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1
The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Mukherjee, Amaradri
;
Smith, Ronn J.
;
Turri, Anna M.
- In:
Journal of business research : JBR
92
(
2018
),
pp. 290-299
Persistent link: https://www.econbiz.de/10011925471
Saved in:
2
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
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3
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
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4
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
5
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.
;
Sierra, Jeremy J.
;
Carter, Larry L.
; …
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011744448
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