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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Effectiveness of animated spokes-character in advertising targeted to kids

Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are "Pre-primary school going kids" from nine different schools belonging to...

Persistent link: https://www.econbiz.de/10012124705

Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective

Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26

Persistent link: https://www.econbiz.de/10012103952

The development of brand awareness in young children : how do young children recognize brands?

Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542

Persistent link: https://www.econbiz.de/10011620027

Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil

Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032

Persistent link: https://www.econbiz.de/10011553877

Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

Persistent link: https://www.econbiz.de/10011534009

Children's socialization in consumption : the role of marketing

Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251

Persistent link: https://www.econbiz.de/10010416280

Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need

Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146

Persistent link: https://www.econbiz.de/10011308512

Identifying branding features of products for children

Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984

Persistent link: https://www.econbiz.de/10012222070

When does product brand matter to children?

Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393

Persistent link: https://www.econbiz.de/10012172259

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