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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
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Why the marketer's view matters as much as the message
Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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Consumer advertising as a signal of employer attractiveness
Rosengren, Sara; Bondesson, Niklas - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 253-269
Persistent link: https://www.econbiz.de/10010362921
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
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Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin; Sauer, Nicola E. - In: Psychology & marketing 30 (2013) 11, pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Markenerfolg durch Persönlichkeit? : Einfluss von Markenpersönlichkeitsdimensionen auf die Einzigartigkeit der Marke und die Einstellung zur Marke
Richter, Thorsten (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003144982
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The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 104-117
Persistent link: https://www.econbiz.de/10013041324