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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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Place branding research : a thematic review and future research agenda
Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317
The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...
Persistent link: https://www.econbiz.de/10011746561
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
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Impact of place brand names on destination image
Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011846557
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Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla; Sjöblom, Paula; Kantola, Satu-Paivi - In: The journal of product & brand management 24 (2015) 3, pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
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Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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Success in place branding: the case of the Tourism Victoria Jigsaw Campaign
Rinaldi, Chiara; Beeton, Sue - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 622-638
Persistent link: https://www.econbiz.de/10011386939
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Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries
Kaefer, Florian - 2021 - 1st ed. 2021.
Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City...
Persistent link: https://www.econbiz.de/10012496312