//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of marketing and prod...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Beziehungsmarketing
45
Relationship marketing
45
Einzelhandel
35
Retail trade
35
Consumer behaviour
33
Konsumentenverhalten
33
Customer satisfaction
28
Kundenzufriedenheit
27
Spain
25
Spanien
23
Brand image
20
Service quality
18
Dienstleistungsqualität
17
Brand management
15
Lieferantenmanagement
15
Markenführung
15
Supplier relationship management
15
Hotel industry
14
Hotellerie
14
Information technology
14
Innovation
14
Informationstechnik
13
Satisfaction
11
E-commerce
10
Electronic Commerce
10
Brand equity
9
Customer value
9
Kundenwert
9
Loyalty
9
Online retailing
9
Online-Handel
9
Betriebliche Wertschöpfung
8
Confidence
8
Retailing
8
Value creation
8
Vertrauen
8
Croatia
7
Distribution channel
7
Internet marketing
7
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Conference paper
1
Konferenzbeitrag
1
Language
All
English
19
Author
All
Gil Saura, Irene
15
Šerić, Maja
7
Frasquet Deltoro, Marta
4
Mollá Descals, Alejandro
4
Berenguer Contrí, Gloria
3
Fuentes-Blasco, María
2
Mikulić, Josip
2
Moliner-Velázquez, Beatriz
2
Ruiz-Molina, María Eugenia
2
Badenhop, Anna
1
Bordian, Mariia
1
Corraliza-Zapata, Amparo
1
Fuentes Blasco, Maria
1
Michel, Geraldine
1
Michel, Géraldine
1
Miquel-Romero, Maria-Jose
1
Moise, Mihaela Simona
1
Moliner Velázquez, Beatriz
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, M. Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Ruiz-Molina, María-Eugenia
1
Seric, Maja
1
Servera Francés, David
1
Servera-Francés, David
1
Sánchez-González, Irene
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
4
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Service business
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
3
Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna
;
Frasquet Deltoro, Marta
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
Saved in:
4
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
5
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
6
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
7
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
8
Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
;
Michel, …
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
Saved in:
9
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
10
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->