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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay; Hollebeek, Linda D. - In: Marketing intelligence & planning 41 (2023) 7, pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
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Retail branding as a value creation process : managerial and research priorities
Mathews-Lefbvre, Clarinda; Dubois, Pierre-Louis - In: The journal of product & brand management 22 (2013) 5/6, pp. 384-392
Persistent link: https://www.econbiz.de/10010224826
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Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin; Chang, Tien-Hsiang; Lin, Arthu; Lin, Sheng-Wei - In: Total quality management & business excellence : an … 28 (2017) 5/6, pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu; Zhang, Mingli; Ming, Yaxin; Niu, Tao; Wang, Yu - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
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Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun; Tseng, Timmy H. - In: Journal of business economics and management 18 (2017) 4, pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417