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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Persistent link: https://www.econbiz.de/10012596857

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Web atmospheric qualities in luxury fashion brand web sites

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Analysing online shopping attributes to influence consumer purchasing for fashion products

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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

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Brand extension of online technology products : evidence from search engine to virtual communities and online news

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Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel

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Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement

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Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention

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