.g. sales) but also of long-term marketing metrics such as consumer's brand image, brand attitude and perceived quality … communication characteristics like transparency and social responsibility on customers' brand evaluation. They further measure how …

Objective – This study was conducted to determine the effect of brand image, price and awareness toward brand loyalty … that brand image and brand awareness significantly effect brand loyalty, while price does not have a significant effect on … brand loyalty. Further, brand image significantly effects customer satisfaction. The study also found that customer …

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help … link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from … 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countries) reveals that the aggregate brand …

. Managers need to better understand how to brand these new access offers and how this innovation affects current customers of … the parent brand. In a series of experiments, we show that the product brand affects consumers' access attitude less … strongly than the offer's service convenience in the carsharing context. However, in the fashion context, we find that brand …

favored indigenous brands, such as Shang Xia, a high-end luxury brand. Findings demonstrate how brand literacy works in an … emerging market, as an initial step toward a more developed theory of brand literacy …

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …

The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the … limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in … this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their … potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose … among social networking sites as an act of brand identification. Social network users, unlike it is in real life, do not …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

The paper analyses the role of the relationship between brand quality, brand identification, and emotional attachment … in contributing to brand loyalty. Specifically, we are interested in understanding how young consumer’s emotional … responses to brand quality perceptions impact brand loyalty, given that brand attachment can vary in terms of strength, and …