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Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.; El Seidi, Reham - In: Journal of Islamic marketing 15 (2024) 2, pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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Market segmentation with respect to university students' clothing benefits sought : shopping orientation, clothing attribute evaluation, and brand repatronage
Park, Hyun-Hee; Sullivan, Pauline - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 182-201
Persistent link: https://www.econbiz.de/10009522021
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Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid; Bang, Nguyen; Melewar, T. C.; … - In: Journal of global marketing 32 (2019) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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Effect of religiosity on the decision to participate in a boycott : the moderating effect of brand loyalty : the case of Coca-Cola
Dekhil, Fawzi; Jridi, Hajer; Farhat, Hana - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 309-328
Persistent link: https://www.econbiz.de/10011750375
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
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The determinants of Muslim millennials' visiting intention towards halal tourist attraction
Juliana, Juliana; Mahri, A. Jajang W.; Salsabilla, … - In: Journal of Islamic accounting and business research 14 (2023) 3, pp. 473-488
Persistent link: https://www.econbiz.de/10014312946
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Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
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Influence of advertising led brand personality consumer congruity on consumer's choice : evidence from Indian apparel market
Khan, Bilal Mustafa; Farhat, Reshma - In: International journal of enterprise network management 5 (2012) 2, pp. 176-196
Persistent link: https://www.econbiz.de/10009614018