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The impact of advertising appeals on purchase intention for women's fashion products in Malaysia
Nur Farihah Bt. Isamudin; Muhammad Tahir Jan - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 19-36
marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected … is also invaluable because of its main consideration, which was women's fashion products. …
Persistent link: https://www.econbiz.de/10012666746
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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
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The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar; Baca, Granit - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
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Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun; Ye, Chengzhi; Huang, Yinghua - In: Tourism management : research, policies, practice 100 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
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Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori; Eguro, Yuka; Narisawa, Taichi; Nomura, Naoki - In: International journal of advertising : the review of … 39 (2020) 6, pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
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The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita; Moeljadi; Hapsari, Raditha - 2023
Persistent link: https://www.econbiz.de/10014480150
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Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal; Zeb, Ali - In: Journal of Islamic marketing 14 (2023) 9, pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
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Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria
Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117
buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/implications - The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the … millennial buying decisions and not the larger fashion industry consumers. Practical implications - The needs for fashion …
Persistent link: https://www.econbiz.de/10013325880
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Advertising and consumer citizenship : gender, images, and rights
Cronin, Anne M. - 2000
terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender …
Persistent link: https://www.econbiz.de/10011826139