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Markenimage
Consumer behaviour
82,015
Konsumentenverhalten
78,894
Children
18,633
Kinder
17,678
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10,752
Theory
10,696
Motivation
9,921
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8,928
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8,863
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7,632
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7,531
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7,433
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7,362
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6,941
Brand image
6,715
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6,563
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5,700
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5,533
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5,508
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5,444
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5,441
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5,197
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4,837
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4,837
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4,481
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4,476
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4,447
China
4,389
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4,387
Brand
4,296
Markenartikel
4,275
Experiment
4,219
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4,187
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4,155
Gesundheit
4,151
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4,148
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3,709
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3,684
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3,581
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Keller, Kevin Lane
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
Christodoulides, George
10
Dwivedi, Abhishek
10
Eisingerich, Andreas B
10
He, Jiaxun
10
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
National Bureau of Economic Research
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
368
The journal of product & brand management
244
Journal of retailing and consumer services
223
The journal of brand management : an international journal
218
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
76
Journal of marketing communications
73
Journal of international consumer marketing
71
The journal of consumer marketing
63
International journal of hospitality management
62
Journal of strategic marketing
55
International marketing review
53
Marketing intelligence & planning
53
Journal of global marketing
52
Journal of fashion marketing and management
51
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
47
International journal of consumer studies
46
Journal of marketing
46
Journal of the Academy of Marketing Science
43
Journal of promotion management : innovations in planning and applied research
42
Journal of travel and tourism marketing
42
Journal of Islamic marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of advertising : the review of marketing communications
37
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Young consumers : insight and ideas for responsible marketers
31
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ECONIS (ZBW)
6,634
USB Cologne (EcoSocSci)
6
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1
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10
of
6,640
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date (oldest first)
1
A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
2
An exploration of US-made
clothing
in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
3
Measuring consumer brand perception for green apparel
brands
Dixit, Jasmine S.
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 28-46
Persistent link: https://www.econbiz.de/10012212747
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with
brands
in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
6
It makes me feel so good : an experimental study of the placebo effect generated by
brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
7
An empirical study on shopping
motivation
among Generation Y Indian
Kumar, Sushant
;
Sadarangani, Pradip
- In:
Global business review
22
(
2021
)
2
,
pp. 500-516
Persistent link: https://www.econbiz.de/10012520243
Saved in:
8
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
Saved in:
9
Children
's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
10
Handmade virtual messages to promote foreign fashion
brands
in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
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