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Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas - 1994
Persistent link: https://www.econbiz.de/10000374649
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Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
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Rollenspiel und Psychodrama als Instrumente für die Marktforschung mit Kindern und Jugendlichen
Haimerl, Elmar; Lebok, Uwe; Leuschner, Detlev - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10001759668
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Qualität im Jugendtourismus : die zentrale Bedeutung der Kundenzufriedenheit ; eine empirische Untersuchung
Porwol, Bernhard - 2001
Persistent link: https://www.econbiz.de/10001553447
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A new approach to market research with children : the child psychodrama as diagnosis tool for marketing strategies
Haimerl, Elmar; Lebok, Uwe; Zerzer, Manfred - In: Yearbook of marketing and consumer research 2 (2004), pp. 22-39
Persistent link: https://www.econbiz.de/10002557429
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Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
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Predictors of fashion clothing involvement among Indian youth
Khare, Arpita; Rakesh, Sapna - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
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Marketing study regarding the Romanian mobile telecommunications companies' offer
Meghişan, Georgeta-Mădălina - In: Romanian economic and business review 4 (2009) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10009013165