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12
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10
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9
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7
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7
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7
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6
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6
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6
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6
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6
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6
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5
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5
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5
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5
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5
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8
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3
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Harvard Graduate School of Business Administration
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2
Berliner Wissenschafts-Verlag
2
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Duncker & Humblot
2
European Association for Industrial Marketing Research
2
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2
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2
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2
Market Research Society
2
Nihon Bōeki Shinkōkai
2
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1
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1
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1
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16
Managementwissen für Studium und Praxis
10
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9
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8
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International journal of forecasting
6
International journal of market research
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SAGE library in marketing
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5
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DUV / Wirtschaftswissenschaft
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International Journal of Bank Marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
1,222
Other ZBW resources
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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
Rüdell, Monique
-
1993
Persistent link: https://www.econbiz.de/10000349013
Saved in:
2
Der erfolgreiche Mediaberater : ein Verkaufskurs für mehr Umsatz und Gewinn
Reinke, Markus I.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003843944
Saved in:
3
Wettbewerbsforschung und Conjoint-Analyse : Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im Wettbewerb, insbesondere ihres Reakti...
Fabian, Sascha
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509287
Saved in:
4
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
5
Perceived
marketing
-sales relationship effectiveness : a matter of justice
Hulland, John
;
Nenkov, Gergana Y.
;
Barclay, Donald W.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
Saved in:
6
Conceptualization and integration of
marketing
intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
7
Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.
;
Nagpal, Anish
;
Venkatesan, Rajkumar
- In:
International journal of forecasting
18
(
2002
)
4
,
pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
Saved in:
8
"
Marketing
theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
9
Marketing
on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
10
A synthesis of research on the
marketing
-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
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