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~subject:"Market research"
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Market research
Marktforschung
6,573
Theory
1,552
Theorie
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Consumer behaviour
1,531
Konsumentenverhalten
1,529
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1,526
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703
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592
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Innovation
212
marketing research
188
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177
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171
Markenführung
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Malhotra, Naresh K.
47
Herrmann, Andreas
33
Hruschka, Harald
31
Homburg, Christian
30
Decker, Reinhold
27
Wildner, Raimund
24
Huber, Frank
23
Sarstedt, Marko
22
Hildebrandt, Lutz
21
Bauer, Hans H.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Hair, Joseph F.
19
Pepels, Werner
18
Albers, Sönke
17
Kumar, V.
16
Kuß, Alfred
16
Wiedmann, Klaus-Peter
16
Eisend, Martin
15
Green, Paul E.
15
Gustafsson, Anders
15
Helm, Roland
15
Baier, Daniel
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Baumgartner, Hans
13
Belk, Russell W.
13
Buber, Renate
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Birks, David F.
12
Dolnicar, Sara
12
Gierl, Heribert
12
Keller, Bernhard
12
Klarmann, Martin
12
Koch, Jörg
12
Sheth, Jagdish N.
12
Skiera, Bernd
12
Wagner, Ralf
12
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
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American Marketing Association
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Springer Fachmedien Wiesbaden
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Esomar
7
Market Research Society
7
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Edward Elgar Publishing
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Fördergesellschaft Produktmarketing
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Harvard Graduate School of Business Administration
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IGI Global
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Indian Institute of Foreign Trade <Delhi>
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
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Marketing Research Congress <45, 1992, Madrid>
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OECD
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Seminar on market modelling
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Springer International Publishing
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Academy of Marketing Science
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Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Management Association
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Australien / Department of Industry, Science and Technology
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Axel-Springer-Verlag
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Deutsche Marketing-Vereinigung
2
Deutschland / Statistisches Bundesamt
2
Duncker & Humblot
2
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
6,510
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1
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
2
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
3
Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa
;
Repo, Petteri
;
Timonen, Päivi
; …
- In:
International journal of innovation management
20
(
2016
)
2
,
pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
Saved in:
4
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
5
The use of marketing research in internal marketing : the methods of measurement of counterproductive work behaviors in an organization
Szostek, Dawid
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 245-252
Persistent link: https://www.econbiz.de/10011986134
Saved in:
6
Utilization of customer satisfaction measurement in Czech tourism
Sadilek, Tomas
- In:
European research studies
18
(
2015
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10012003948
Saved in:
7
Measures of implicit cognition for marketing research
Teichert, Thorsten
;
Graf, Alexander
;
Sajad Rezaei
; …
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 48-76
Persistent link: https://www.econbiz.de/10012062395
Saved in:
8
Neuromarketing : inside the mind of the consumer
Hsu, Ming
- In:
California management review
59
(
2017
)
4
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011743507
Saved in:
9
The stability of attitude and the significance of affective-emotional and cognitive components
Zips, Sebastian
;
Riedl, Joachim
;
Kallweit, Barbara
-
2018
Persistent link: https://www.econbiz.de/10012108641
Saved in:
10
Insights into qualitative variables assessment in marketing research
Ţimiraş, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
19
(
2014
),
pp. 236-240
Persistent link: https://www.econbiz.de/10011333769
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