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Applied conjoint analysis

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Developments in conjoint analysis

Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008

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Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises

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Marketing research and modeling

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Inferring competitive market structure based on a model of interpurchase intervals

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Eliciting preference for complex products : a web-based upgrading method

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Minimizing technological oversights : a marketing research perspective

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Applied Conjoint Analysis

Rao, Vithala R. - 2014

Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes...

Persistent link: https://www.econbiz.de/10014017526