Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic market management
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
Marketingmanagement
27
Marketing
26
Marktforschung
26
Strategisches Management
26
Marketingforschung
22
Marketing management
21
USA
20
Brand management
18
Markenführung
18
Markenartikel
14
Theorie
14
Theory
14
United States
14
Werbung
13
Markenpolitik
12
Innovation
11
Consumer behaviour
10
Konsumentenverhalten
10
Strategic management
10
Strategische Planung
10
Vereinigte Staaten
10
Brand
9
Management
8
Unternehmensplanung
8
Innovation management
7
Innovationsmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Verbraucher
6
Brand image
5
Internationales Marketing
5
Lehrbuch
5
Markenimage
5
Verbraucherschutz
5
Absatzpolitik
4
Advertising
4
Consumer protection
4
Marketing theory
4
Marketingtheorie
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
9
Article
2
Type of publication (narrower categories)
All
Lehrbuch
6
Textbook
6
Glossar enthalten
4
Glossary included
4
Article in journal
2
Aufsatz in Zeitschrift
2
Bibliografie
1
CD-ROM, DVD
1
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
11
Author
All
Aaker, David A.
7
Day, George S.
7
Kumar, V.
6
Moorman, Christine
4
Leone, Robert P.
3
Chandy, Rajesh K.
2
Berger, Jonah
1
Chandon, Pierre
1
Deshpandé, Rohit
1
Ganesan, Shankar
1
Hamilton, Rebecca W.
1
Inman, Jeffrey
1
Johar, Gita Venkataramani
1
John, Leslie K.
1
Labroo, Aparna A.
1
Liu, Peggy J.
1
Lynch, John G.
1
Madan, Shilpa
1
Malter, Alan J.
1
Mažar, Nina
1
Mead, Nicole L.
1
Mittal, Vikas
1
Norton, Michael I.
1
Rindfleisch, Aric
1
Roberts, John H.
1
Soman, Dilip
1
Viswanathan, Madhu
1
White, Katherine
1
Zaltman, Gerald
1
more ...
less ...
Institution
All
American Marketing Association
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Published in...
All
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
2
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
4
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
5
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
6
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
7
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
8
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
9
Cross-sectional versus longitudinal survey research : concepts, findings, and guidelines
Rindfleisch, Aric
;
Malter, Alan J.
;
Ganesan, Shankar
; …
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10003724259
Saved in:
10
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
