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~subject:"Marketing"
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Entwicklung von Marketingkonze...
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Marketing
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Meffert, Heribert
211
Kotler, Philip
205
Bruhn, Manfred
159
Pepels, Werner
120
Belz, Christian
60
Homburg, Christian
55
Wiedmann, Klaus-Peter
54
Bauer, Hans H.
49
Kirchgeorg, Manfred
48
Zerres, Michael P.
47
Armstrong, Gary
46
Fritz, Wolfgang
44
Sheth, Jagdish N.
43
Baker, Michael John
42
Dichtl, Erwin
41
Reinecke, Sven
41
Tomczak, Torsten
40
Kreutzer, Ralf T.
37
McDonald, Malcolm
37
Backhaus, Klaus
35
Kleinaltenkamp, Michael
35
Kuß, Alfred
35
Unger, Fritz
35
Weis, Hans Christian
35
Kerin, Roger A.
34
Koschnick, Wolfgang J.
34
Raffée, Hans
34
Diller, Hermann
33
Ahlert, Dieter
31
Huber, Frank
29
Hörschgen, Hans
27
Leeflang, Peter
26
Fill, Chris
25
Hair, Joseph F.
25
Piercy, Nigel
25
Scheuch, Fritz
25
Schögel, Marcus
25
Keller, Kevin Lane
24
Lovelock, Christopher H.
24
Meyer, Paul W.
24
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Springer Fachmedien Wiesbaden
123
American Marketing Association
93
Fördergesellschaft Marketing an der Universität Augsburg
21
Edward Elgar Publishing
19
European Society for Opinion and Marketing Research
19
Haufe-Lexware GmbH & Co. KG
15
W. Kohlhammer GmbH
15
De Gruyter Oldenbourg
14
Books on Demand GmbH <Norderstedt>
13
OECD
13
Uni-Taschenbücher GmbH
13
Duncker & Humblot
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
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Verlag Dr. Kovač
12
IGI Global
11
Springer International Publishing
11
Springer-Verlag GmbH
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Verlag Franz Vahlen
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
National Bureau of Economic Research
10
Springer Gabler <Firma>
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Chartered Institute of Marketing
9
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
9
NetLibrary, Inc
9
American Management Association
8
Deutsche Marketing-Vereinigung
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
8
Institut für Marketing <Münster, Westfalen>
8
UVK Verlagsgesellschaft mbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Harvard Graduate School of Business Administration
7
Technische Universität Braunschweig
7
Axel-Springer-Verlag / Marketing Anzeigen
6
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Wiley-VCH
6
Berliner Wissenschafts-Verlag
5
Center of Market Oriented Product and Production Management
5
Deutscher Marketing-Verband
5
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SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
134
Journal of business research : JBR
121
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
95
Springer eBook Collection / Business and Economics
88
Lehrbuch
75
European journal of marketing : EJM
71
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Gabler Edition Wissenschaft
66
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Arbeitspapier / Institut für Marketing, Universität Mannheim
47
Hamburger Schriften zur Marketingforschung
45
Journal of macromarketing
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of historical research in marketing
39
Marketing intelligence & planning
39
Research
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Schriftenreihe Schwerpunkt Marketing
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
30
Premier reference source
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
Schriften zum Marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Neue betriebswirtschaftliche Forschung : Nbf
27
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ECONIS (ZBW)
14,298
USB Cologne (EcoSocSci)
4,383
RePEc
1
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1
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.
;
Slatter, Stuart St. P.
-
1977
Persistent link: https://www.econbiz.de/10000001252
Saved in:
2
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
3
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Marketing health behavior : principles, techniques, and applications
Frederiksen, Lee W.
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10000739918
Saved in:
5
Seafood Marketing Councils Act : hearing before the National Ocean Policy Study of the Committee on Commerce, Science, and Transportation, United States Senate, 99th Congress, 2nd...
1986
Persistent link: https://www.econbiz.de/10000741582
Saved in:
6
Marketing strategies for community banks
Moran, Justin L.
-
1987
Persistent link: https://www.econbiz.de/10000741786
Saved in:
7
Marketing in the long run : proceedings of the 2nd Workshop on Historical Research on Marketing co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
8
Planning and budgeting retail marketing communications
Rowen, Joseph R.
-
1981
Persistent link: https://www.econbiz.de/10000742917
Saved in:
9
Market news
Barnard, Charles H.
(
contributor
); …
-
1989
Persistent link: https://www.econbiz.de/10000742941
Saved in:
10
Marketing public transit : a strategic approach
Lovelock, Christopher H.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000743057
Saved in:
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