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1987 AMA educators' proceedings

Douglas, Susan P. (contributor) - American Marketing Association - 1987

Persistent link: https://www.econbiz.de/10001548914

Men's leisurewear: a male dominated market

Douglas, Susan P. - In: European Journal of Marketing 10 (1976) 3, pp. 158-168

Looks into the concept of changing sex role perceptions with regard to manufacturing and retailing. Investigates the potential of opposite sex markets and suggests that the relevant target market might consist of both sexes. Presents results which suggest that there are two major market segments...

Persistent link: https://www.econbiz.de/10014725201

Behavioral models for market analysis : foundations for marketing action

Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977

Persistent link: https://www.econbiz.de/10000053321

Multiattribute decisions in marketing : a measurement approach

Green, Paul E.; Wind, Yoram - 1973

Persistent link: https://www.econbiz.de/10000055706

Strategic marketing

Kotler, Philip - 2012

Persistent link: https://www.econbiz.de/10009503400

The future of marketing

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010337116

Rethinking marketing : Peter Drucker's challenge

Wind, Yoram - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 28-34

Persistent link: https://www.econbiz.de/10003830098

Assessing the impact of patent infringement on new product sales

Mahajan, Vijay - In: Technological forecasting & social change : an … 28 (1985) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10001016872

Industrial buying and creative marketing

Robinson, Patrick J.; Faris, Charles W. - 1967

Persistent link: https://www.econbiz.de/10000577840

Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green

Wind, Yoram (contributor) - 2004

Persistent link: https://www.econbiz.de/10004446773

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