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Marke : multisensuelle Markenf...
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Marketing
Markenführung
17,004
Brand management
16,982
Marketingmanagement
16,903
Marketing management
16,085
Konsumentenverhalten
10,966
Consumer behaviour
10,953
Markenimage
7,327
Brand image
7,191
Markenartikel
5,389
Brand
5,376
Perception
5,346
Wahrnehmung
5,281
Beziehungsmarketing
4,304
Relationship marketing
4,297
Theorie
3,287
Theory
3,264
Deutschland
3,234
Germany
3,071
Online-Marketing
2,657
Internet marketing
2,586
Social Web
2,429
Social web
2,425
Markenpolitik
2,191
USA
2,125
United States
2,069
Werbewirkung
1,711
Advertising effects
1,694
Strategisches Management
1,466
Werbung
1,461
Advertising
1,363
Internationales Marketing
1,333
International marketing
1,291
Unternehmenserfolg
1,222
Firm performance
1,213
Innovation
1,213
Strategic management
1,133
Customer satisfaction
1,101
Kundenzufriedenheit
1,098
Einzelhandel
1,086
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Undetermined
997
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304
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Book / Working Paper
2,834
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1,336
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48
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1
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Article in journal
1,111
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312
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Sammelwerk
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Bibliography included
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Graue Literatur
156
Non-commercial literature
156
Case study
119
Fallstudie
119
Ratgeber
82
Guidebook
77
Konferenzschrift
70
Glossar enthalten
63
Glossary included
63
Arbeitspapier
44
Working Paper
44
Conference proceedings
37
Handbook
36
Handbuch
36
Fallstudiensammlung
28
Einführung
22
Bibliografie
20
Bibliographie
15
Festschrift
15
Reprint
14
Wörterbuch
12
Dissertation u.a. Prüfungsschriften
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7
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Kotler, Philip
85
Meffert, Heribert
31
Bruhn, Manfred
28
Kerin, Roger A.
23
Kirchgeorg, Manfred
23
Keller, Kevin Lane
22
Armstrong, Gary
21
Unger, Fritz
21
Pepels, Werner
20
Hartley, Steven W.
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Tomczak, Torsten
16
Burmann, Christoph
15
Donnelly, James H.
14
Baker, Michael John
13
Huber, Frank
13
Kreutzer, Ralf T.
13
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Wiedmann, Klaus-Peter
12
Esch, Franz-Rudolf
11
Runia, Peter
11
Ahlert, Dieter
10
Botzenhardt, Florian
10
Kleinaltenkamp, Michael
10
McDonald, Malcolm
10
Sheth, Jagdish N.
10
Aaker, David A.
9
Doyle, Peter
9
Foroudi, Pantea
9
Fuchs, Wolfgang
9
Raab, Gerhard
9
Backhaus, Klaus
8
Boone, Louis E.
8
Drees, Norbert
8
Fill, Chris
8
Jobber, David
8
Levinson, Jay Conrad
8
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American Marketing Association
35
Springer Fachmedien Wiesbaden
26
OECD
10
NetLibrary, Inc
8
Verlag Franz Vahlen
7
De Gruyter Oldenbourg
6
Harvard Graduate School of Business Administration
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fachhochschule Reutlingen / European School of Business
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Haufe-Lexware GmbH & Co. KG
5
American Management Association
4
Edward Elgar Publishing
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
Verlag Dr. Kovač
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
National Bureau of Economic Research
2
Tectum Verlag
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
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SpringerLink / Bücher
92
Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
54
Lehrbuch
34
Europäische Hochschulschriften / 5
32
Springer eBook Collection
30
European journal of marketing : EJM
25
Springer eBook Collection / Business and Economics
23
Journal of strategic marketing
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
20
Journal of marketing
19
Marketing intelligence & planning
19
Journal of Islamic marketing : JIMA
18
The journal of business & industrial marketing
18
Journal of business-to-business marketing
17
Marketing theory
17
AMS review : official publication of the Academy of Marketing Science
13
Business horizons
13
Journal of research in marketing and entrepreneurship : JRME
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of research in marketing and entrepreneurship
11
Springer eBook Collection / Business and Management
11
Hamburger Schriften zur Marketingforschung
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
The journal of product & brand management
10
Journal of Islamic marketing
9
Journal of marketing communications
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
EBSCOhost eBook Collection
8
Erfurter Hefte zum angewandten Marketing
8
International journal of wine business research : IJWBR
8
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Source
All
ECONIS (ZBW)
3,891
USB Cologne (EcoSocSci)
300
RePEc
13
EconStor
8
BASE
4
USB Cologne (business full texts)
2
Other ZBW resources
1
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1
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date (oldest first)
1
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
2
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
3
A study on the mediating role of halal
perception
: determinants and consequence reflections
Ishak, Suraiya
;
Abd Hair Awang
;
Mohd. Yusof Hussain
; …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
3
,
pp. 288-302
Persistent link: https://www.econbiz.de/10011552210
Saved in:
4
Sensory marketing : an innovative marketing strategy to sustain in emerging markets
Khandelwal, Manvi
;
Sharma, Ashok
;
Indoria, Vikas
;
Jain, …
- In:
International journal of public sector performance …
6
(
2020
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10012206471
Saved in:
5
It's all about marketing! : exploring the social
perception
in the Italian context
Marino, Vittoria
;
Resciniti, Riccardo
;
D’Arco, Mario
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10012237288
Saved in:
6
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
7
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
Saved in:
8
Sensory marketing
Hultén, Bertil
;
Broweus, Niklas
;
Dijk, Marcus van
-
2009
Persistent link: https://www.econbiz.de/10003809891
Saved in:
9
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
10
Bridging marketing's intentions and consumer perceptions
Kachersky, Luke
;
Lerman, Dawn
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
Saved in:
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