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1994 AMA Winter Educators' Conference
Park, C. Whan (ed.); Smith, Daniel C. (contributor) - Winter Educators' Conference <1994, Saint Petersburg, Fla.> - 1994
Persistent link: https://www.econbiz.de/10013274808
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Brand attachment : constructs, consequences, and causes
Park, Choong Whan; MacInnis, Deborah J.; Priester, Joseph R. - 2008
Persistent link: https://www.econbiz.de/10004951150
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.; Hae Eun Chun - 2007
Persistent link: https://www.econbiz.de/10004951126
Cover Image
1994 AMA Winter Educators' Conference
Park, Choong Whan (contributor) - Winter Educators' Conference <1994, Saint Petersburg, Fla.> - 1994
Persistent link: https://www.econbiz.de/10004203369