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From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture
Massi, Marta - 2023
1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...
Persistent link: https://www.econbiz.de/10014229300
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Markenarchitektur in der Konsumwelt : Branding zur Distinktion
Bracklow, Anne - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002475262
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian - 2013
Persistent link: https://www.econbiz.de/10009735582
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Dual branding : a case study of Wyndham
Ronzoni, Giulio; Torres, Edwin; Kang, Juhee - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 240-257
Persistent link: https://www.econbiz.de/10011924272
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah; Ibelegbu, Oserere; Chukwuka, Blessing - In: Marketing Communications and Brand Development in …, (pp. 131-155). 2022
Persistent link: https://www.econbiz.de/10013280193
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Interkulturelle Kommunikation : kulturbedingte Unterschiede in Verkauf und Werbung
Schugk, Michael - 2004
Persistent link: https://www.econbiz.de/10002084381