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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056
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Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred; Pingel, Annette; Schwarting, Ulf - 1994
Persistent link: https://www.econbiz.de/10000414943
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Journal of international consumer marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group; … - 1.1988 -
Persistent link: https://www.econbiz.de/10000426971
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Joint ventures als Marketing-Problem
Benci, Marguerite; Seibert, Klaus - 1979
Persistent link: https://www.econbiz.de/10000002280
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Euromarketing : how to market products and services in the European Union : a practical guide for small and medium-sized companies
VanDenAbeele, Michel (preface) - Europäische Kommission / Generaldirektion … - 1997
Persistent link: https://www.econbiz.de/10000958599
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Kulturelle Faktoren in der internationalen Geschäftsentwicklung : onlinebasierte Möglichkeiten des interkulturellen Marketings
Vieregg, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003895908
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Strategic market management : global perspectives
Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value...
Persistent link: https://www.econbiz.de/10003901296