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Marketing management : a syste...
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William Lazer
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Marketing management : a systems perspective
Lazer, William
-
1971
Persistent link: https://www.econbiz.de/10000576369
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2
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
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3
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
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4
Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.
;
Lazer, William
-
1958
Persistent link: https://www.econbiz.de/10001503752
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5
A basic bibliography on industrial marketing
Staudt, Thomas A.
-
1958
Persistent link: https://www.econbiz.de/10002746284
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6
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
7
Marketing 2000 and beyond
Lazer, William
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10004090678
Saved in:
8
Marketing 2000 and beyond
Lazer, William
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10013541149
Saved in:
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