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Fundamentals of marketing research ; Vol. 6
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
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2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
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3
Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541534
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4
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1975
-
3. ed.
Persistent link: https://www.econbiz.de/10014367411
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