Similar Search Results

Bayesian statistics and marketing

Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert - 2006 - Repr. with corr.

Persistent link: https://www.econbiz.de/10003348960

Hierarchical Bayes models

Allenby, Greg M.; Rossi, Peter E. - In: The handbook of marketing research : uses, misuses, and …, (pp. 418-440). 2006

Persistent link: https://www.econbiz.de/10003420522

Bayesian statistics and marketing

Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert E. - 2005

Persistent link: https://www.econbiz.de/10004843795

Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg

Allenby, Greg (contributor); Allenby, Greg M. (ed.) - 2010

Persistent link: https://www.econbiz.de/10003896260

Investigating the strategic influence of customer and employee satisfaction on firm financial performance

Dotson, Jeffrey P.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 895-908

Persistent link: https://www.econbiz.de/10008736173

Editorial: QME special issue on discrete games

Allenby, Greg M. - In: Quantitative marketing and economics : QME 11 (2013) 1, pp. 1

Persistent link: https://www.econbiz.de/10009744670

Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg

Allenby, Greg M. (contributor) - 2010

Persistent link: https://www.econbiz.de/10004575437

Handbook of the economics of marketing : Volume 1

Dubé, Jean-Pierre (ed.); Rossi, Peter E. (ed.) - 2019

Front Cover; Handbook of the Economics of Marketing, Volume 1; Copyright; Contents; Contributors; Preface; 1 Microeconometric models of consumer demand; 1 Introduction; 2 Empirical regularities in shopping behavior: The CPG laboratory; 3 The neoclassical derivation of an empirical model of individual...

Persistent link: https://www.econbiz.de/10012794666

Handbook of the economics of marketing

Dubé, Jean-Pierre (ed.); Rossi, Peter E. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012112720

Handbook of the economics of marketing ; Volume 1

Dubé, Jean-Pierre (ed.); Rossi, Peter E. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012112742