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Postmodern marketing

Brown, Stephen; Brown, Stephen Walter - 1995 - 1. publ.

Persistent link: https://www.econbiz.de/10000507753

Stanley Hollander's T-shirt test : where marketing history meets psychogeography

Brown, Stephen - In: Journal of historical research in marketing 9 (2017) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10011697048

Confessions of a radical reactionary : rhetoric and reality

Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872

Persistent link: https://www.econbiz.de/10011746438

Quälen Sie Ihre Kunden - die mögen das

Brown, Stephen - In: Harvard-Business-Manager : das Wissen der Besten 24 (2002) 2, pp. 64-70

Persistent link: https://www.econbiz.de/10001636211

Please hold, your call is important to us : some thoughts on unspeakable customer experiences

Brown, Stephen - In: Memorable customer experiences : a research anthology, (pp. 253-266). 2009

Persistent link: https://www.econbiz.de/10003902768

Retro from the get-go : reactionary reflections on marketing's yestermania

Brown, Stephen - In: Journal of historical research in marketing 5 (2013) 4, pp. 521-536

Persistent link: https://www.econbiz.de/10010200707

The failgood factor: playing hopscotch in the marketing minefield

Brown, Stephen - In: The marketing review 7 (2007) 2, pp. 125-138

Persistent link: https://www.econbiz.de/10003501542

Postmodern marketing

Brown, Stephen - 1995

Persistent link: https://www.econbiz.de/10004248066

Marketing : the retro revolution

Brown, Stephen - 2001

Persistent link: https://www.econbiz.de/10014373147

Marketing : the retro revolution

Brown, Stephen - 2001

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that...

Persistent link: https://www.econbiz.de/10012674849