Seldom are observed losing bids available in industry data. A special workshop of the Fed Cattle Market Simulator was designed to capture bids for each pen of cattle traded. Data enabled identifying buyer and seller behavior in the price discovery process, both before and after imposed mergers...

Purpose – The purpose of this paper is to analyze the attribute preferences of buyers of branded pulses and to study the differences in preferences between consumers who purchase from traditional retail stores and those who purchase from modern retail stores. Design/methodology/approach – A...

The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd. Baltic Express is a logistic company providing services of transportation, storage, insurance of cargos, 3PL (logistic services of the third company). In the competitive market of...

Nonprofit organizations (NPOs) have attracted significant levels of support from corporate sponsors over the past decade. Despite this significant and continuing interest, very little is known about how consumers perceive and respond to corporate sponsors of NPOs. Drawing on social identity...

One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company?s strength and position within that marketplace, and look for ways to improve. The iFixit company has...

The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only manufacturing companies but also companies providing services. Article characterize as some companies understand the concept of marketing and how to access to use it in their companies....

The touristic industry was seriously affected by the economic crisis. It started to be clear from the end of 2008, and from the beginning of 2009 the indicators of touristic demand showed considerable discounts. The present work treats aspects related to the manner in which Internet led to the...