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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1990
Persistent link: https://www.econbiz.de/10000806873
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Normative validation of market share functions
Weverbergh, Marcel; Logman, Marc - 1991
Persistent link: https://www.econbiz.de/10000809765
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Normative validation of market share functions
Weverbergh, Marcel; Logman, M. - 1990
Persistent link: https://www.econbiz.de/10000130071
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
Schögel, Marcus (ed.); Weinhold-Stünzi, Heinz (honouree) - 2002
Persistent link: https://www.econbiz.de/10001640694
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Competitive marketing patterns in Canadian markets: 1958‐1967
Aylmer, Richard J. - In: European Journal of Marketing 8 (1974) 2, pp. 119-136
characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and …Reports the highlights of a study designed to describe certain relationships between sales trends and advertising and …
Persistent link: https://www.econbiz.de/10014725238
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The gamification revolution : how leaders leverage game mechanics to crush the competition
Zichermann, Gabe; Linder, Joselin - 2013
gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy …
Persistent link: https://www.econbiz.de/10009750136
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice; Fullerton, Jami A.; Kim, Yeo Jung - In: Journal of marketing education : JME 35 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10010204790