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Teens' consumer interaction styles : the impact of assertive and aggressive behaviour on attitudes towards marketing practices
Crutsinger, Christy; Knight, Dee; Kim, HaeJung - In: International journal of consumer studies 34 (2010) 2, pp. 196-203
Persistent link: https://www.econbiz.de/10003945566
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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria; Bui, M̃y - In: The journal of consumer marketing 28 (2011) 6, pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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Street trends : how today's alternative youth cultures are creating tomorrow's mainstream markets
Lopiano-Misdom, Janine; DeLuca, Joanne - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004351926
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Branded : the bying and selling of teenagers
Quart, Alissa - 2003
Persistent link: https://www.econbiz.de/10004755258
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Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten
Schmal, Sina Kim - 2016
Persistent link: https://www.econbiz.de/10011509351
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Pre-school children and marketing communications
Preston, Christopher - In: International journal of consumer studies 40 (2016) 5, pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
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Jugendmarketing für Versicherungen
Rützler, Peter - 1994
Persistent link: https://www.econbiz.de/10000412325
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Jugendliche Zielgruppen
Fries, Karin R. - In: Zielgruppen finden und überzeugen : [WiGIM …, (pp. 63-76). 2006
Persistent link: https://www.econbiz.de/10003356618
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Zielgruppenmarketing
Drees, Norbert (contributor) - 2009
Persistent link: https://www.econbiz.de/10003877801