general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and …This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to … compares two different types of measures for measuring IJV marketing performance, a subjective measure and an objective measure …

Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …Why is the economy “complex”? For all the recent advances in the management sciences, businesses today face markets …

surveys and online observations are to commonly used research methods. In this article, both methods are being compared and … their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …

This paper focuses on the personal traits of locus of control and innovation and examines their impact on business … when measured by the decision to build a business from scratch. A major contribution of this study is that it validates the … entrepreneurial activity and international marketing. …

nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic … differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact … and consider the acquisition strategy as a long term strategy when the market is 5arurated and the economy condition is …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were … customer-contact personnel for their contribution, the significance of an official sales training programme, word …