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How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael - In: Business horizons 60 (2017) 5, pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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The social media marketing book
Zarrella, Dan - 2010 - 1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics …
Persistent link: https://www.econbiz.de/10003879411
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Social media metrics : how to measure and optimize your marketing investment
Sterne, Jim - 2010
media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why … social media marketing efforts …
Persistent link: https://www.econbiz.de/10003929583
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Twitter-Marketing : wer mitmacht, gewinnt!
Salmen, Sonja (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008647262
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Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685381
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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2011 - 3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
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The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
Chase, Landy; Knebl, Kevin - 2011 - 1st ed.
Persistent link: https://www.econbiz.de/10009261275