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17
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17
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Steenkamp, Jan-Benedict E. M.
8
Dekimpe, Marnik G.
2
Burgess, Steven M.
1
Burgess, Steven Michael
1
Dinner, Isaac M.
1
Fang, Eric
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Geyskens, Inge
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Hanssens, Dominique M.
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Business horizons
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Developmental challenges in marketing research
1
ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
2
The relationship between price and quality in the marketplace
Steenkamp, Jan-Benedict E. M.
- In:
De economist : Netherlands economic review ; quarterly …
136
(
1988
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10001056042
Saved in:
3
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
4
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
5
Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael
;
Steenkamp, Jan-Benedict E. M.
-
2009
Persistent link: https://www.econbiz.de/10003794843
Saved in:
6
Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
Saved in:
7
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
8
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
9
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
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