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1
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1
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1
Institute of Practitioners in Advertising <London>
1
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45
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of Historical Research in Marketing
23
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
21
Journal of historical research in marketing
18
European Journal of Marketing
15
Journal of the Academy of Marketing Science
15
Journal of macromarketing
14
AMS review : official publication of the Academy of Marketing Science
11
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11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
Australasian marketing journal
7
European Business Review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
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History of marketing thought ; Volume 3
5
International series in operations research & management science
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Always learning
4
Journal of Islamic marketing : JIMA
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Journal of marketing
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Legends in marketing
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International journal of islamic marketing and branding
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ECONIS (ZBW)
800
Other ZBW resources
58
USB Cologne (EcoSocSci)
27
OLC EcoSci
5
BASE
3
RePEc
1
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1
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
2
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
3
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
4
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
5
Journal of historical research in marketing
Bingley [u.a.] : Emerald
-
1.2009 -
Persistent link: https://www.econbiz.de/10003834045
Saved in:
6
Journal of historical research in marketing
2009-: Bingley [u.a.] : Emerald
-
1.2009 -
Persistent link: https://www.econbiz.de/10003794635
Saved in:
7
Critical marketing : issues in contemporary marketing
Tadajewski, Mark
(
ed.
);
Brownlie, Douglas T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003577816
Saved in:
8
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
9
A frustated quest for community
Donaldson, Thomas
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
Saved in:
10
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
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