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Menschen und Marken - neue Konzepte in der Betrachtung
Spandl, Torsten (ed.); Zwecker, Christof (ed.) - 2016
Persistent link: https://www.econbiz.de/10011418300
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Participation patterns of sharing systems : a cross-sectoral comparison of the drivers of demand and supply in the sharing economy
Todenhöfer, Lydia Eva-Maria - 2019
Persistent link: https://www.econbiz.de/10011932877
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Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih - In: Networked business models in the circular economy, (pp. 82-102). 2020
Persistent link: https://www.econbiz.de/10012135943
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Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
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The brand management of platform-based firms : attracting and managing external service providers
Richthofen, Georg Hubert Gotthard <Freiherr von> - 2019
Persistent link: https://www.econbiz.de/10012170820
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549258
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549276
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The future of marketing analytics in the sharing economy
Akter, Shahriar; Hani, Umme; Dwivedi, Yogesh Kumar; … - In: Industrial marketing management : the international … 104 (2022), pp. 85-100
Persistent link: https://www.econbiz.de/10013326917
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Navigating through difficult times with ethical marketing : assessing consumers' willingness-to-pay in the sharing economy
Nadeem, Waqar; Al-Imamy, Saifeddin; Ashraf, Abdul R. - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239825
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Die chinesische KI-Revolution : Konsumverhalten, Marketing und Handel: wie China mit Künstlicher Intelligenz die Wirtschaftswelt verändert
Bünte, Claudia - 2020
, Produktentwicklung, Werbung und Vertrieb, Performance-Management -- Organisatorisches: so sollten sie aufgestellt sein -- Blick in die …
Persistent link: https://www.econbiz.de/10012403090