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What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
of UAE -- 4. Bank Brand Avoidance - Perspectives from Nigeria and Ghana -- 5. Sponsorship: Practices and Benefits in …, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …
Persistent link: https://www.econbiz.de/10013192340
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Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of marketing communications 22 (2016) 5, pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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Customers' imprint about cause related marketing driven through experiential marketing
Ramkishen, Y.; Abha, Wankhede - In: Analele Universităţii Dunărea de Jos Galaţi / 1 25 (2019) 1, pp. 42-47
Persistent link: https://www.econbiz.de/10012285144
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How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers
Alfayad, Fadye Saud - In: Journal of Islamic accounting and business research 13 (2022) 7, pp. 1038-1058
Persistent link: https://www.econbiz.de/10013361383
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Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10011719762
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Making a Difference Through Marketing : A Quest for Diverse Perspectives
Plewa, Carolin (ed.); Conduit, Jodie (ed.) - 2016
the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations … of sponsorship, consumer behaviour, education, health and innovation …The Question of Sponsorship Effectiveness -- Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on …
Persistent link: https://www.econbiz.de/10012396713
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Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia; Biglan, Anthony; Grube, Joel W.; … - In: Transformative consumer research for personal and …, (pp. 353-389). 2012
Persistent link: https://www.econbiz.de/10009260768