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~subject:"Marketing"
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Subject
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Marketing
Erfolgsfaktor
17,546
Success factor
15,509
Deutschland
3,526
Verkauf
3,460
Germany
3,216
Selling
3,041
Verkaufspersonal
2,389
Salespeople
2,388
Unternehmensgründung
1,626
Unternehmenserfolg
1,572
Strategisches Management
1,537
Business start-up
1,504
Theorie
1,459
Theory
1,437
Firm performance
1,372
Beziehungsmarketing
1,269
Relationship marketing
1,256
Strategic management
1,210
USA
1,187
Innovationsmanagement
1,153
United States
1,135
Innovation
1,104
KMU
1,074
SME
1,067
Projektmanagement
1,035
Innovation management
1,022
Project management
997
Entrepreneurship
945
Management
887
Organisatorischer Wandel
883
Organizational change
875
Entrepreneurship approach
852
Führungsstil
773
Leadership style
764
Marketingmanagement
707
Managers
701
Führungskräfte
699
Unternehmen
678
Marketing management
664
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106
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38
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589
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156
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11
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105
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32
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32
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31
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31
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30
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30
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29
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28
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26
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23
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20
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20
Aufsatzsammlung
19
Arbeitspapier
13
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13
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11
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11
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10
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10
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8
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8
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6
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5
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3
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3
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3
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3
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2
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2
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2
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English
421
German
302
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35
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1
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Homburg, Christian
10
Lammenett, Erwin
9
Malshe, Avinash
9
Heinemann, Gerrit
6
Meffert, Heribert
6
Cheverton, Peter
5
Fritz, Wolfgang
5
Gelbrich, Katja
5
Hall, Richard
5
Kotler, Philip
5
Krohmer, Harley
5
Lane, Nikala
5
Le Meunier-FitzHugh, Kenneth
5
Madhani, Pankaj M.
5
Müller, Stefan
5
Collins, Thomas L.
4
Gentsch, Peter
4
Hildebrandt, Lutz
4
Jensen, Ove
4
Rapp, Stan
4
Wünschmann, Stefan
4
Ahlert, Dieter
3
Andersson, Per
3
Bauer, Hans H.
3
Belz, Christian
3
Bentz, Stephan
3
Brown, Stephen
3
Calvin, Robert J.
3
Cravens, David W.
3
Dangl, Thomas
3
Dawid, Herbert
3
Dewsnap, Belinda
3
Grewal, Rajdeep
3
Hulland, John
3
Johnson, Jeff S.
3
Kahler, Björn
3
Klarmann, Martin
3
Kopel, Michael
3
Lisjak, Monika
3
Massey, Graham R.
3
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All
Springer Fachmedien Wiesbaden
10
American Marketing Association
6
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Books on Demand GmbH <Norderstedt>
3
Verlag Franz Vahlen
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
1
Campus Verlag
1
Chartered Institute of Marketing
1
College of Law and Business
1
Dialog Marketing Competence Center <Kassel>
1
Fachhochschule Reutlingen / European School of Business
1
GABAL-Verlag GmbH
1
Gesellschaft für Innovatives Marketing
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Institut für Ländliche Strukturforschung <Frankfurt am Main>
1
Institut für Marketing <Münster, Westfalen>
1
International Hightech Forum <Basel>
1
Justus-Liebig-Universität Gießen
1
Landesanstalt für Umwelt, Messungen und Naturschutz Baden-Württemberg
1
Marketing Society
1
Munich Business School
1
Münsteraner Führungsgespräch <49, 2005, Münster, Westfalen>
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
REKRU-TIER GmbH
1
RWTH Aachen
1
School of Marketing and International Business
1
Stuttgarter Strategieforum <1999, Stuttgart>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Technische Universität <Braunschweig> / Institut für Marketing
1
The Marketing Society
1
Tredition GmbH <Hamburg>
1
University of Newcastle
1
University of Western Sydney
1
Universität St. Gallen / Institut für Marketing
1
Verband Deutscher Zeitschriftenverleger
1
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Published in...
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SpringerLink / Bücher
31
Europäische Hochschulschriften / 5
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Hamburger Schriften zur Marketingforschung
7
Gabler Edition Wissenschaft
6
Journal of business research : JBR
6
Journal of business-to-business marketing
6
Springer eBook Collection / Business and Economics
6
The journal of personal selling & sales management : JPSSM
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Springer eBook Collection
5
Journal of strategic marketing
4
Research
4
Schriften zum Marketing
4
Vahlens Kurzlehrbücher
4
Betriebswirtschaftslehre für Technologie und Innovation
3
European journal of marketing : EJM
3
FGF-Entrepreneurship-research-Monographien
3
Gabler Research
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Schriftenreihe Unternehmensführung
3
Springer Gabler Research
3
Springer eBooks / Business and Economics
3
The journal of business & industrial marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
2
Basler Schriften zum Marketing
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Betriebswirtschaftliche Abhandlungen
2
DUV / Wirtschaftswissenschaft
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Edition Versicherungsmagazin
2
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
2
Gabler-Edition Wissenschaft
2
Interaktives Marketing
2
Journal of business economics : JBE
2
Journal of business strategy
2
Journal of financial services marketing : JFSM
2
Journal of marketing
2
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Source
All
ECONIS (ZBW)
557
USB Cologne (EcoSocSci)
190
USB Cologne (business full texts)
3
OLC EcoSci
3
RePEc
2
BASE
1
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1
Personal
selling
in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
2
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
3
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
4
Interfacing and customer-facing : sales and marketing
selling
centers
Johnson, Jeff S.
;
Matthes, Joseph M.
;
Friend, Scott B.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
Saved in:
5
The convergence of interactive marketing and personal
selling
and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
6
Why are some
salespeople
more aggressive than others?
Franz, Wan-ju Iris
- In:
Atlantic economic journal : AEJ
42
(
2014
)
4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10010517387
Saved in:
7
Editorial: Personal
selling
and sales management in the marketing of financial services : introduction to the special issue
Sangri, Esmail Salehi
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 71-73
Persistent link: https://www.econbiz.de/10010497782
Saved in:
8
From resentment to excitement : Australasian students' perception towards a sales career
Handley, Brian
;
Shanka, Tekle
;
Rabbanee, Fazlul K.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1178-1197
Persistent link: https://www.econbiz.de/10011796589
Saved in:
9
Selling
sales : factors influencing undergraduate business students' decision to pursue sales education
Allen, Concha
;
Kumar, Poonam
;
Tarasi, Crina
;
Wilson, Holt
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10010393246
Saved in:
10
Sales and sales management
Allen, P.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10001841477
Saved in:
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