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Profitable e-marketing : success strategies that pay off
Bredenberg, Al - 2002
Persistent link: https://www.econbiz.de/10001630018
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Handbuch Multi-Channel-Marketing
Wirtz, Bernd W. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003364595
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Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin - 2008
Persistent link: https://www.econbiz.de/10003659973
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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E-Commerce in Multikanalunternehmen : eine ökonomische Analyse von Hybridstrategien im Business-to-Consumer-Bereich
Armbruster Reif, Karin - 2005
Persistent link: https://www.econbiz.de/10002749807
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Hörbuchdownload im Internet : neue Vermarktungsstrategien auf dem Hörbuchmarkt
Nuber, Viola - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003556421
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Cross-channel cooperation : the bundling of online and offline business models
Kollmann, Tobias; Häsel, Matthias - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212136
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948