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Just What the Patient Ordered?...
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Marketing
Werbung
13,791
Advertising
11,261
Nachfrage
10,790
Demand
10,761
Arzneimittel
7,786
Pharmaceuticals
7,779
Pharmaceutical industry
6,789
Pharmaindustrie
6,580
Theorie
5,408
Theory
5,325
Consumer behaviour
4,327
Konsumentenverhalten
4,230
Werbewirkung
3,939
Advertising effects
3,878
USA
3,800
United States
3,546
Deutschland
2,881
Germany
2,194
Online-Marketing
2,006
Internet marketing
1,996
Direktmarketing
1,922
Schätzung
1,744
Estimation
1,695
Welt
1,644
World
1,609
Direct marketing
1,575
Innovation
1,454
advertising
1,401
demand
1,332
Preismanagement
1,275
Pricing strategy
1,274
Arzneimittelmarkt
1,227
India
1,199
Indien
1,158
Pharmaceutical market
1,117
Preiselastizität
1,058
Price elasticity
1,041
Prognoseverfahren
1,033
Forecasting model
1,028
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Undetermined
295
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148
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439
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31
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3
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66
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57
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55
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47
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46
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43
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40
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38
review-article
33
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27
Guidebook
25
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23
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21
Textbook
18
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16
Case study
15
Fallstudie
15
Wörterbuch
15
Bibliographie
13
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11
Bibliography included
11
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11
Reference book
11
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10
Handbuch
10
case-report
10
review
10
Bibliografie
7
Fallstudiensammlung
6
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6
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5
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862
German
363
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135
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9
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4
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2
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1
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1
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1
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Pepels, Werner
11
Bruhn, Manfred
9
Koschnick, Wolfgang J.
9
Umbach, Günter
9
Wheeler, Alina
9
Richards, Timothy J.
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Rapp, Stan
7
Kitchen, Philip J.
6
Kreutzer, Ralf T.
6
Lakdawalla, Darius
6
Straume, Odd Rune
6
Boenigk, Michael
5
Brekke, Kurt R.
5
Harms, Fred
5
Kaiser, Harry M.
5
Stumpf, Marcus
5
Baker, Michael John
4
Bünte, Claudia
4
Eagle, Lynne C.
4
Hackley, Christopher E.
4
Kamps, Ingo
4
Philipson, Tomas J.
4
Schetter, Daniel
4
Wang, Jing
4
Anderson, Chris
3
Belch, George E.
3
Belz, Christian
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Brown, Stephen
3
Cong, Lin William
3
Fantapié Altobelli, Claudia
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
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Agricultural and Applied Economics Association - AAEA
11
OECD
10
Springer Fachmedien Wiesbaden
8
American Marketing Association
7
Economic Research Service, Department of Agriculture
6
Charles H. Dyson School of Applied Economics and Management, Cornell University
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Ashridge
2
Deutscher Dialogmarketing Verband e.V.
2
European Association of Agricultural Economists - EAAE
2
European Society for Opinion and Marketing Research
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agricultural Marketing Service, Department of Agriculture
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Agriculture Canada, Government of Canada
1
Akademie für Naturschutz und Landschaftspflege
1
American Association of Wine Economists - AAWE
1
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Concept Heidelberg GmbH
1
Copenhagen Symposium <1, 1989>
1
Department of Economics, Oxford University
1
Deutscher Dialogmarketing Verband
1
Deutscher Dialogmarketing Verband e. V.
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
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Published in...
All
European Journal of Marketing
33
SpringerLink / Bücher
23
Young Consumers
18
Journal of historical research in marketing
15
Journal of Consumer Marketing
11
Europäische Hochschulschriften / 5
9
OECD Health Statistics
9
Springer eBook Collection
9
Journal of business research : JBR
8
Marketing Intelligence & Planning
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Strategic Direction
6
Basler Schriften zum Marketing
5
European journal of marketing : EJM
5
Journal of Agricultural and Applied Economics
5
Journal of Islamic marketing : JIMA
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Forum Marketing & Management : Probleme, Konzepte, Lösungen
4
Ifo Schnelldienst
4
International journal of internet marketing and advertising : IJIMA
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of Product & Brand Management
4
Journal of advertising research
4
Working paper / Department of Commerce, College of Business, Massey University
4
Working paper / National Bureau of Economic Research, Inc.
4
BAW-Texte / Reihe Public Relations
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Industrial Management & Data Systems
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of islamic marketing and branding
3
Journal of Agricultural and Resource Economics
3
Journal of Business & Industrial Marketing
3
Journal of Historical Research in Marketing
3
Journal of Research in Marketing and Entrepreneurship
3
Journal of Services Marketing
3
Journal of business ethics : JOBE
3
Journal of customer behaviour
3
Journal of marketing
3
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Source
All
ECONIS (ZBW)
827
USB Cologne (EcoSocSci)
303
Other ZBW resources
115
RePEc
83
BASE
16
USB Cologne (business full texts)
9
EconStor
7
OLC EcoSci
2
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1
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
2
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
3
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
4
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
5
MaxiMarketing : [die Herausforderung auf dem Weg in ein neues Marketing-Zeitalter ; für Verkaufsförderung,
Werbung
und Marketing]
Rapp, Stan
;
Collins, Thomas L.
-
1988
Persistent link: https://www.econbiz.de/10000083346
Saved in:
6
Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg
(
contributor
);
Allenby, Greg M.
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003896260
Saved in:
7
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
8
The effectiveness of promotional tools in creating awareness towards customers of Islamic banking in Malaysia
Abdul Jumaat bin Mahajar
;
Jasmani binti Mohd Yunus
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
1
,
pp. 32-38
Persistent link: https://www.econbiz.de/10009229705
Saved in:
9
Journal of promotion management : innovations in planning and applied research
[Erscheinungsort nicht ermittelbar] : Routledge
;
-2008: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10001766954
Saved in:
10
Empfehlungsmarketing und seine rechtlichen Grenzen
Siekmann, Tim Marvin
-
2019
Persistent link: https://www.econbiz.de/10012030707
Saved in:
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