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Hirche, Martin; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 4, pp. 295-318

Persistent link: https://www.econbiz.de/10010462622

Emerging research trends in marketing : a review of Australasian marketing journal : editorial

Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227

Persistent link: https://www.econbiz.de/10013384440

Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing

Hattke, Judith; Gilch, Kim - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 62 (2016) 4, pp. 30-35

Persistent link: https://www.econbiz.de/10011581754

The cultural paradigm in marketing

Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66

Persistent link: https://www.econbiz.de/10011647866

Assessing elements of storytelling in Chinese e-entrepreneur giant Alibaba’s business information graphics

Zhang, Yuejiao - In: International journal of e-entrepreneurship and … 5 (2015) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10011372747

Voices passed

Davies, Andrea - In: Journal of historical research in marketing 3 (2011) 4, pp. 469-485

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Appealing to the imagination : effective and ethical marketing of religion

Abela, Andrew V. - In: Journal of business research : JBR 67 (2014) 2, pp. 50-58

Persistent link: https://www.econbiz.de/10010237682

Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel

Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27

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Andreas Holzinger und das Geheimnis des Marketings

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Persistent link: https://www.econbiz.de/10011545900

Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

Gordon, Ross - 2018

Purpose: This paper presents a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion, and imagination in narrative transportation, and how these stages...

Persistent link: https://www.econbiz.de/10012934979

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