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Fashion marketing

Easey, Mike (ed.) - 2009 - 3. ed.

Persistent link: https://www.econbiz.de/10013547294

Journal of fashion marketing and management

Bingley : Emerald Group Publishing Limited; früher: … - Nachgewiesen 8.2004 -

Persistent link: https://www.econbiz.de/10002032742

Journal of fashion marketing and management

Bradford : Emerald; anfangs: Bradford : MCB Univ. Press - 1.1996/97 -

Persistent link: https://www.econbiz.de/10001757299

Fashion & luxury marketing

Solomon, Michael R.; Mrad, Mona - 2022

Persistent link: https://www.econbiz.de/10013202999

The fundamentals of fashion management

Dillon, Susan - 2018 - Second edition

principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion …The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the …

Persistent link: https://www.econbiz.de/10011885063

Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing

Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472

Persistent link: https://www.econbiz.de/10012544857

Sustainable marketing activities of traditional fashion market and brand loyalty

Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301

Persistent link: https://www.econbiz.de/10012417131

Visual research methodologies, branding and magazine readerships

Trigoni, Mirsini - In: Journal of fashion marketing and management 20 (2016) 3, pp. 339-366

Persistent link: https://www.econbiz.de/10011594917

Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands

Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 83-103

Persistent link: https://www.econbiz.de/10011979897

Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023

Persistent link: https://www.econbiz.de/10013543251

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