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Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice

Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 3, pp. 385-412

Persistent link: https://www.econbiz.de/10009793450

The foundations of relationship marketing : reciprocity and trade relations

Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38

Persistent link: https://www.econbiz.de/10003826378

The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation

Tadajewski, Mark - In: Journal of historical research in marketing 8 (2016) 2, pp. 308-334

Persistent link: https://www.econbiz.de/10011598252

Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice

Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536

Persistent link: https://www.econbiz.de/10011608006

Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life

Tadajewski, Mark - In: The Routledge companion to marketing and feminism, (pp. 31-44). 2022

Persistent link: https://www.econbiz.de/10014474306

Marketing, synthesis and interdisciplinarity : reading with M.J.B.

Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891

Persistent link: https://www.econbiz.de/10014450165

Rethinking "marketing as applied economics"

Tadajewski, Mark - In: Marketing theory 22 (2022) 4, pp. 643-665

Persistent link: https://www.econbiz.de/10013435588

Anti-corporate protest as consumer spectacle

Higgins, Matthew; Tadajewski, Mark - 2002

Across much of the developed and developing world the last few years have been marked by protest against institutions and corporations. Much has been said about the significance of these protests, indeed books broadly supportive of anti-corporate protest compete for ratings against management...

Persistent link: https://www.econbiz.de/10009474935

Marketing, ethics and society : critical reflections

Tadajewski, Mark (contributor) - 2009

Persistent link: https://www.econbiz.de/10003832303

On negotiating the market?

Tadajewski, Mark; Brownlie, Douglas - In: Critical marketing : issues in contemporary marketing, (pp. 245-252). 2008

Persistent link: https://www.econbiz.de/10003673974