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Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...

Persistent link: https://www.econbiz.de/10013481465

Marketing and durable use of consumer products : a framework for inquiry

Kostecki, Michel M. - In: The durable use of consumer products : new options for …, (pp. 1-28). 2010

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Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image

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Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment

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Indirect Marketing für Pharmaunternehmen

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Die steigende Informationsflut erschwert es dem Marketing zunehmend zum Unternehmenserfolg beizutragen. Das Pharmamarketing unterliegt dabei zusätzlichen Einschränkungen. Indirect Marketing (IM) stellt als Bestandteil des Leistungsschalenmodells eine vielversprechende Möglichkeit zur...

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Co-creating consumption experiences : an endless innovation

Borghini, Stefania; Carù, Antonella - In: Strategic market creation : a new perspective on …, (pp. 257-284). 2008

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The changing face of marketing management in Vietnam

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Marketing hedonics : toward a psychoanalysis of advertising response

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