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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
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Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth - In: Journal of marketing communications 23 (2017) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
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Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
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Game outcome and in-game advertising effects
Mau, Gunnar; Silberer, Günter; Gödecke, Janin - In: Cutting edge international research, (pp. 159-170). 2010
Persistent link: https://www.econbiz.de/10003985173
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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010
Persistent link: https://www.econbiz.de/10003985180
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112
Persistent link: https://www.econbiz.de/10009778546