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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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Produktmarketing für internationale Märkte
Meissner, Hans Günther; Erpenbach, Jörg - In: Mittelstand und Betriebswirtschaft : Beiträge aus …, (pp. 49-78). 1999
Persistent link: https://www.econbiz.de/10001365295
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Marktorientierung als Voraussetzung für innovative Flexibilität bei KMU
Zanger, Cornelia - In: Innovationsmanagement, (pp. 171-185). 1999
Persistent link: https://www.econbiz.de/10001395630
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
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Entrepreneurial marketing in small enterprises
Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - In: The Sage handbook of small business and entrepreneurship, (pp. 297-320). 2018
Persistent link: https://www.econbiz.de/10012034376
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Messebeteiligungen kleiner und mittlerer Unternehmen : Herausforderungen und Optimierungsmöglichkeiten
Haag, Patrick - In: Stakeholder im Fokus : Management-Ansätze für …, (pp. 19-47). 2017
Persistent link: https://www.econbiz.de/10011614229
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Entrepreneurial marketing mindset : what entrepreneurs should know?
Sadiku-Dushi, Nora; Ramadani, Veland - In: Organizational mindset of entrepreneurship : exploring …, (pp. 181-210). 2020
Persistent link: https://www.econbiz.de/10012198583
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Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela - In: Entrepreneurial marketing and international new …, (pp. 8-25). 2020
Persistent link: https://www.econbiz.de/10012224534
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Entrepreneurial marketing components and the concept's role in internationalization of SMEs
Danik, Lidia - In: Entrepreneurial marketing and international new …, (pp. 26-53). 2020
Persistent link: https://www.econbiz.de/10012224537
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Entrepreneurial marketing orientation and international new ventures
Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial marketing and international new …, (pp. 81-104). 2020
Persistent link: https://www.econbiz.de/10012224569