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~subject:"Marketing management"
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Marketing Handbook
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Marketing management
USA
327,521
United States
290,414
Theorie
45,693
Theory
45,098
Marketing
29,166
Deutschland
17,617
Schätzung
17,137
Marketingmanagement
16,905
Estimation
16,316
Germany
13,958
Marktforschung
12,249
Großbritannien
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10,073
Japan
10,048
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9,853
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9,672
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9,592
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7,273
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Comparison
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Wirkungsanalyse
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Canada
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Market research
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Impact assessment
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Konjunktur
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Innovation
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Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
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American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Published in...
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
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ECONIS (ZBW)
16,081
RePEc
5
BASE
1
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1
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
2
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
3
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
4
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
5
Marketing
handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
6
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
7
Marketing
management and the decision sciences: theory and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
8
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
9
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
10
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
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