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~subject:"Marketing management"
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Marketing management
Marketing
8
Marketingmanagement
8
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7
Vereinigte Staaten
6
Absatzpolitik
5
Marktforschung
5
USA
5
United States
4
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2
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2
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2
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Betriebsmaterialwirtschaft
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1
Beziehungsmarketing
1
Consumer behaviour
1
Consumer goods
1
Consumer price index
1
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1
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1
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1
Einkaufspolitik
1
Entmilitarisierung
1
Eskalation
1
Experimentelle Psychologie
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English
6
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Shapiro, Benson P.
4
Bonoma, Thomas V.
2
Davis, Nancy J.
1
Kosnik, Thomas J.
1
Lovelock, Christopher H.
1
Star, Steven H.
1
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Harvard business review : HBR
1
McGraw-Hill series in marketing
1
The evolution of nonprofit marketing
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
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2
What the hell is "market oriented"?
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003611356
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3
Managing marketing : text, cases, and readings
Bonoma, Thomas V.
-
1984
Persistent link: https://www.econbiz.de/10000149314
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4
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
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5
Manage customers for profits (not just sales)
Shapiro, Benson P.
(
contributor
)
- In:
Harvard business review : HBR
65
(
1987
)
5
,
pp. 101-108
Persistent link: https://www.econbiz.de/10001031313
Saved in:
6
Marketing management : text and cases
Bonoma, Thomas V.
(
ed.
);
Kosnik, Thomas J.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10013481752
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