renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …